Home / Solar Leads / How Much Do Solar Leads Cost? 2026 Pricing Guide — Done For You Solar
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How Much Do Solar Leads Cost?

2026 solar lead pricing: shared $40–$150, exclusive $100–$400, appointments $150–$800. See how done-for-you, AI-booked leads compare — and start free.

Done For You Solar

How Much Do Solar Leads Cost?

Solar lead prices swing wildly by type and exclusivity. Knowing the going rates helps you spot a good deal — and see why a done-for-you, AI-booked model can beat all of them on cost per closed install.

2026 market rates

What solar leads cost by type

Shared web leads — $40–$150

Sold to 3–5 installers at once. High volume, low close rate, brutal speed-to-lead pressure.

Exclusive web leads — $100–$400

1:1 to you. In dense markets like San Diego, screened exclusives can hit $300+ each.

Live / warm transfers — $125–$175

A homeowner transferred live to your rep. High intent, limited volume.

Pre-set appointments — $150–$800

A booked meeting, commonly $200–$300 — but with a 30–40% no-show rate.

Aged leads — $0.17–$1.50

Old form-fills you call 8–12 times. Cheap, but it's a volume grind.

Done For You Solar — first 10 free

Exclusive, satellite-sourced, owner-verified, optionally AI-booked — at a fraction of broker appointment prices. Start free, then pay-as-you-go or Autopilot.

The math

Why your solar teams switch to us

Lead brokers charge per name

The market pays $40–$150 for a shared web lead and $150–$300+ per pre-set appointment — often resold to five competitors. You're bidding against everyone for the same tired form-fill.

We generate, verify & book

You're not buying a recycled list. We find the home from orbit, prove it's panel-free, verify the owner, and our AI books the appointment — exclusively for you, at a fraction of broker appointment prices.

Start free, scale on autopilot

Your first 10 leads are free with no card. Then go pay-as-you-go or flip on Autopilot and let the system fill your calendar in your while your reps sell.

The data

What you get with every your solar lead

We don't sell recycled form-fills. Every record is a real, owner-occupied home we confirmed has no solar panels — then enriched with verified, callable contact data.

1:1
Exclusive — never shared
100%
Owner-occupied, panel-free
DNC
Scrubbed & line-verified
10
Free leads to start
FAQ

Questions, answered

Why are exclusive solar leads more expensive than shared?

Because you're the only installer calling them. Shared leads ($40–$150) split the homeowner across 3–5 companies; exclusive leads ($100–$400) give your rep room to build a real conversation and close at a much higher rate.

What's the real cost — per lead or per install?

Per closed install is what matters. A cheap shared lead with a 3% close rate can cost more per deal than an exclusive lead at a higher price. Our model is built to lower your cost per closed install, not just your sticker price per lead.

Is there a free way to try solar leads?

Yes — your first 10 exclusive, verified leads are free here with no credit card, so you can measure quality and conversion before spending.

Ready when you are

Start booking your solar appointments

Claim your first 10 verified, panel-free your leads free — no credit card. See the data quality yourself before you pay a dollar.